When to Hire a Marketing Agency
How a marketing agency can be effective at every stage.
Have you ever wondered what the right time to hire a marketing agency for your business is? Maybe you’re thinking, “We can do a lot on our own!” or, “Is this really worth the money?”
Here are the key points you should know before outsourcing your marketing.
For businesses with 50+ employees,
you probably have your own, in-house marketing department. However, these workers are usually paid for their time and volume of work, but not necessarily for their results. It can be great to have people on-call to implement every marketing idea you may have as an owner or manager, but this team may not have the perspective from the ground level as to what is going to be most effective in increasing conversions and sales.
We have seen that it can be helpful to bring in an outside team to see the organization from an unbiased perspective and help spark new ideas to create more engagement and brand recognition.
In digital marketing, a campaign/project-based workflow allows you to see exactly where your money is going, and how that investment is multiplied. This investment can also be scaled up or down, depending on your budget. Everyone’s time is measured, and the marketing agency is working for your business’s success, as it is beneficial to them.
For businesses with 5-50 employees,
you probably have a content creator and social media manager, and you’re also in a crucial scaling stage. During this stage, your attention is too valuable to pulled away from the actual operations of your business.
We’ve witnessed that this is a perfect time to implement a marketing agency to work with your in-house creatives to create a sustainable, scalable marketing plan. This will alleviate the stress you feel as the owner or manager to produce leads and keep your teams productive.
This way, your in-house creative team is set up for success, with purpose and strategy behind every asset they produce.
For businesses with 1-5 employees,
you’re probably getting all your platforms together on your own: website, social media, newsletters, etc, and it’s probably stealing all your time & energy. You know that you have so much more potential, but you just don’t have the hours in the day to get it all done yourself.
This might be a great time to trust your branding and marketing to an agency with real-world experience, who is dedicated to your business’s success. Why not start off your business strong, with a professional, eye-catching visual identity? This brand will draw your customers in, and a marketing strategy that is sustainable for you at this early stage.
Ready to check marketing off your to-do list?
Learn more about how NEOCLASSIQ can help you discover and tell your timeless story to your dream clients.
